IRN-BRU Xtra Ice-Cream Limited Edition Flavour Summer Special, 8x330ml

Product Information

IRI data reported that Irn-Bru Xtra delivers a 12% increase in sales value over the summer months in particular and is currently outperforming across the low-calorie carbonate market.

a b " 'Yassssss, empty the shelves!': Irn-Bru fans react to return of original recipe". Scotsman Food and Drink. 23 October 2019 . Retrieved 15 October 2021. With summer just around the corner, the iconic soft drink will be introducing new Xtra varieties themed after the season. The two one-off flavours of the sugar-free drink are Ice Cream and Tropical. In October 2019, Barr announced the launch of the "Irn-Bru 1901". The drink would be available for a limited time and use the original recipe from 1901. [34] Is Irn-Bru really made from girders?". The Scotsman. 9 June 2016. Archived from the original on 17 July 2020 . Retrieved 2 September 2020. Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020.AG Barr to replace colourings in Irn-Bru". just-drinks. 28 January 2010. Archived from the original on 27 January 2013. In Australia, Irn-Bru was manufactured and distributed under licence by Occasio Australia until 2009. It was available in 500 ml and 1.25-litre in both standard and diet. The drink enjoyed growing success in the country, with its first advertising campaign launched in Queensland in September 2007. It was initially available in major chains such as Coles and Woolworths, Caltex service stations and in many independent grocers and convenience stores. It was then delisted at Coles Supermarkets. Because of manufacturing and bottling issues, Occasio ceased local production in late 2009. It is now imported direct from the UK and distributed by British Provender, [64] and can again be found in the international sections of major supermarket chains and some convenience stores. Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 February 2018 . Retrieved 6 February 2018. Karasz, Palko (5 January 2018). "Irn Bru, a Scottish Favorite, Loses Some Sugar". The New York Times. ISSN 0261-3077. Archived from the original on 16 January 2018 . Retrieved 15 January 2018.

Irn-Bru Foetus Campaign Leaves TV Viewers Fizzing". The Scotsman. 15 June 2003. Archived from the original on 26 July 2012 . Retrieved 29 June 2009. Irn-bru unveils biggest ever marketing drive in Scotland". The Drum. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. [69] Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. [69] As of 2011, Irn-Bru sales in Russia were still growing. [70]Find sources: "Irn-Bru"– news · newspapers · books · scholar · JSTOR ( September 2023) ( Learn how and when to remove this template message) Whether it’s the sound of fizz escaping as you open the lid, or the wholly anticipated ‘Ahhh’ moment after you take your first sip - there’s something special about fizzy pop that sparks memories of pure joy. That’s why at Iceland, we’re so dedicated to providing our signature value across all your favourite flavours, including cola, lemonade, orange and fruit-infused.

Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. That’s why we’re so dedicated to providing our signature value with soft drinks offers across all your favourite flavours, including cola, lemonade and orange.

An indescribable brand with a phenomenal taste

In 2003, an Irn-Bru commercial which showed a midwife trying to entice a baby from its mother's womb during a difficult delivery sparked fifty complaints. Some saw it as upsetting to women who had suffered miscarriages. [57] saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew

Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required) I poured the orange nectar out into a glass and it looked the exact same as any other glass of Irn-Bru. Irn-Bru Xtra Tropical takes drinkers to sunnier climates, with pineapple, passion fruit and mango flavours merging with the Bru flavours everyone knows and loves. Marking the release of Irn-Bru Xtra Ice Cream and Tropical which are on shelves this summer, fans will have just 30 minutes at some of the nation’s sunniest spots to spot the ice cream van and get their hands on the ice-cold cans. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.84, 121. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link)Marketing Director at A.G. Barr Adrian Troy commented: "The Scottish summer is one of life’s true luxuries - you wait all year for it to arrive and it’s gone before you know it. As limited edition as it gets. Britvic, A.G. Barr merger deal collapses". Reuters. 11 July 2013. Archived from the original on 9 February 2019 . Retrieved 5 July 2021.